A gridiron star and a fashionista are among six high-achieving faces of a new campaign to focus on the “deadly” success stories of Aboriginal and Torres Strait Islander Queenslanders.

Aboriginal and Torres Strait Islander Partnerships Minister Curtis Pitt said the three-year Deadly Stories campaign was about people sharing their story of the road they travelled.

“We want all Queenslanders to know that Aboriginal and Torres Strait Islander people are leaders, achievers, stars in their own fields and crucial to our shared culture,” Mr Pitt said.

Six successful men and women are the faces of the campaign:

  • Torres Strait Islander State Library executive and Masterchef contestant Tom Mosby;
  • Virgin Australia employment advisor Cristilee Louttit;
  • United States-based gridiron star Jesse Williams;
  • Fashionista and businesswoman Juliette Knox and chef and teacher Dale Chapman from the Sunshine Coast; and
  • Melbourne-based opera singer Don Bemrose.

Their faces are on billboards across Queensland, in newspaper ads and online.

Mr Pitt urged all Queenslanders to post deadly stories of Aboriginal and Torres Strait Islander success on the campaign website.

“You can share your own deadly story, a story about someone you know or a story about a project in your community, join the conversation on Facebook and inspire other people to action,” he said.

“It’s all about sharing our challenges and triumphs, and getting the good news out there so all Queenslanders can see the great contribution Aboriginal and Torres Strait Islander people make to our state every day,” he said.

The campaign will include live lunchtime performances on the Queen Street Mall stage in Brisbane this week. Actors will portray the six faces of the campaign in three-minute monologues on Monday 4, Tuesday 5, Wednesday 6 and Friday 8 July at 12.30 and 1.30 pm.

The campaign coincides with NAIDOC Week which runs until Sunday 10 July. This year’s national theme is Change – the next step is ours.

To share your own deadly story, visit the deadly stories gallery at www.deadlystories.qld.gov.au